Don't be shy
Abundant state networking opportunities are available

Networking is one of the most effective methods for picking up business tips, gaining leads on potential customers and suppliers, and learning information on local, state and national changes that might affect business conditions. It's also a fact that for many entrepreneurs, informal networking does not come easy.

Fortunately, the wide variety and frequency of business-related events held around Virginia can help even the shyest entrepreneur gain networking skills. Almost every event, whether it is a class, a trade show or a presentation, will include time for networking among the participants. Simply being in attendance at an event that has a specific topic or objective establishes a common ground from which to strike up a conversation.

As an example, Gov. Timothy M. Kaine's initiative to increase the number of small, women and minority-owned (SWAM) businesses that receive state contract bids and awards has led to event planning that maximizes networking opportunities. The Procurement Team of the Virginia Department of Business Assistance not only offers training seminars on "Selling to the Commonwealth," but also includes state buyers who are available for talking with potential new suppliers about their products and services.

One of the best resources for finding networking opportunities is the Virginia Department of Business Assistance Events Calendar, found online at http://www.vdba.virginia.gov. Local chambers of commerce Web sites list events, as do Small Business Development Center sites. Public libraries host events and flyers for other events can be found in their community rooms. The business section of most Virginia newspapers will publish listings of upcoming local meetings, seminars and other networking events.

While self-study and disciplined, solitary work are important to the success of a business, networking can help a businessperson avoid mistakes, develop helpful relationships and find new opportunities for business development.