America Online Inc., a Dulles-based Internet
services provider, awarded one of three segments of
a new ad campaign to The Martin Agency of Richmond.
AOL’s campaign will promote its new status as a free
Internet portal, giving nonmembers access to its content
for the first time. Martin will create offline segments
of the campaign, including newspaper and magazine ads,
outdoor advertising and radio and TV spots. (Richmond
Times-Dispatch) AOL also entered into an agreement
with XM Satellite, a Washington, D.C. provider of satellite
radio programming, and AEG, a Los Angeles-based concert
producer and promoter, to provide concerts and other
entertainment events through a variety of platforms
including the Internet and wireless devices. AOL hopes
to draw advertisers through the venture, which will
spotlight AEG’s events and provide XM a new content
stream. (The Washington Post)
Playtone, a Los Angeles-based film production
company, and Home Box Office announced plans
to film a miniseries, “John Adams,” in the Williamsburg
area and Central Virginia. The production, based on
the life of the nation’s second president, will air
on HBO in 2007, at the time of the state’s Jamestown
anniversary celebration, and is expected to generate
an economic impact of $60 million. (Daily Press)
Liberty University of Lynchburg will embark
on a 10-year campaign to build a $1 billion endowment
as a permanent foundation for university operations
and financial aid to students. Liberty presently has
no significant financial endowments. The largest endowment
of any Virginia college is the University of Virginia,
at $1.98 billion. (The News & Advance)
