Return to Virginia Business - April 2003

Minding your business

Smile, you’re on covert camera

by Heather B. Hayes
for Virginia Business
April 2003

Sure, it’s probably not a good idea to spy on your daughter’s visiting boyfriend with a camera stuffed inside a teddy bear, as Robert de Niro’s character did in the movie “Meet the Parents.” But how about the teen-age nanny who takes care of your toddler? Or the nursing home facility where your mother has experienced unexplained bruising? Or the group of employees who can’t account for all those office supplies gone missing?

Luckily, the secret-agent teddy idea is not some Hollywood fantasy. First Witness, the country’s leading supplier of covert wireless cameras, specializes in surveillance solutions for those with a clandestine need to collect evidence of wrongdoing.

The company, based in Mount Sidney, caters to both law enforcement and the general public, so clearly the stuffed-animal-as-spy is not an appropriate choice for every scenario. In recognition of this, First Witness offers a diversity of detective devices. Among its products: a clock, smoke detector, houseplant, pager, pencil sharpener, boom box, and sports bag. Customers can also purchase the wireless unit by itself for inclusion in their object of choice, according to First Witness President Scott Cline, a former city of Waynesboro police officer.

In fact, First Witness’ corporate mission to help catch a thief (or napping nanny) came out of Cline’s own experience as an undercover agent. While working on the local Virginia Drug Enforcement Task Force, his attempts to record drug buys on camera were stymied by stationary surveillance equipment. “We’d have a camera in the car or a camera in a motel room, but if the person wouldn’t get into the car or walked out of the motel room, we couldn’t make an arrest,” he says. “It was frustrating.”

In his spare time, Cline built himself a tiny camera that could be placed into any variety of background items — and moved at will. Eventually, other local task force officers began asking about the device and, in short order, Cline was in business.

First Witness has since moved beyond the wireless covert camera — which accounts for 40 percent of the company’s $3 million in annual revenues — and into more hard-core enforcement types of surveillance systems. But buyers of these products possess the same creative spirit as do owners of the covert camera: In Afghanistan, for instance, U.S. troops ingeniously placed First Witness wireless transmitters inside the caves of Tora Bora, enabling them to see terrorists around corners.

Return to Virginia Business - April 2003