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Around the Old Dominion

LAS: Herndon’s name-searching firm

What’s in a name? More than you think. “Names are like compact databases,” says Jack Hermansen, CEO of Herndon-based Language Analysis Systems. Armed with a database of nearly a billion names, the company’s software is a new tool in the fight on terrorism.

It lets security agencies match names of known terror suspects despite spelling variations that commonly happen when transliterating from languages that don’t use Roman characters. LAS software helped federal investigators trace some of the terrorists of the Sept. 11, 2001 attacks to the Florida flight school where they trained.

LAS released its software in February 2001 and has grown quickly since then. Revenues doubled last year over 2001, says Hermansen, who studied linguistics at Georgetown University. He predicts revenues will double again this year though he won’t reveal dollar amounts. “Far and away our largest customer is the federal government” including such agencies as the FBI and the Transportation Security Agency.

LAS was actually co-founded in the late 1980s and worked exclusively for U.S. security agencies. In the late-1990s it began developing off-the-shelf software products because that’s what its government clients said they wanted. “So we sell [the software] now as products, and the government is much happier about that,” he says.

It’s also sold software to private-sector firms such as New Jersey-based business-information seller Dun & Bradstreet or Arkansas-based Axciom Corp., a customer-data firm. A company in Arizona, Airline Automation Inc., is using the software to help airlines detect customers who book seats on several flights but only intend to use one.

Today the company has about 15 employees, and Hermansen says it might have up to 25 by year’s end. He just hired a chief operating officer to help manage the changes. Where will this company end up? “We’re really an enabling company. We fit in with other companies. We expect ... in the next five years, some other company will want to acquire us.”

Virginia Business - April 2003