Return to Virginia Business - September 2002

When e-mail isn't the best alternative

In this electronic era, the whole world seems available right at your fingertips. Forget Mother’s Day? You can have flowers and candy delivered before you get home from the office. Planning a trip? A few clicks of the mouse and your entire itinerary is mapped out for you and automatically charged to your credit card. Arranging company meetings can be just a click away.

But sometimes e-mail just isn’t the best policy, says Nancy Flynn, executive director of the ePolicy Institute in Columbus, Ohio. In fact, there are times when nothing beats a good old-fashioned face-to-face meeting. Here are Flynn’s tips on when not to send e-mail:

- Your message is extremely important or confidential, and you can’t risk a breach of privacy.

- You need to deliver unpleasant news and don’t want to appear cold or indifferent.

- There is a chance your written message will be misunderstood or misconstrued.

- You need an immediate response. E-mail may be the best way to deliver news fast, but it is not necessarily the best route to a quick reply.

- You want to conduct negotiations or hold a give-and-take conversation.

- You need to conduct a lengthy interview with a long list of questions that call for detailed answers.

- You seek an immediate response from someone who may not check e-mail regularly or who has a tendency to procrastinate.

- You want to involve a number of people in your discussion.

- You run the risk of intimidating or turning off the reader with a written message.

Data: (C) 2001, 2002, Nancy Flynn, executive Director, The ePolicy Institute, www.epolicyinstitute.com, Author, The ePolicy Handbook and Writing Effective E-Mail.

Return to Virginia Business - September 2002