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Return to Virginia Business -March 2002

College seniors buttin it up


For some college students, senior year is about mischief, but for Hollins University seniors Erin Wommack and Jessica Manack it's all about Miss Chief. Miss Chief Produc-tions, that is.

The two women - Manack is from Pennsylvania and Wommack is from Texas - have put together a company based on making buttons. Wommack got started with a buttonmaker she received as a gift from her grandmother.
Originally, the two roommates created buttons for a privileged few friends and family members. But encouraged by sales at Hollins' annual Arts Festival and excited by the prospect of sharing their art with the general public, they went into business last year.

Since then, hundreds of buttons, retailing at $2 a piece, have been sold at the New Museum of Contemporary Art in New York City and Cantos Booksellers in downtown Roanoke. The unique buttons feature images from old magazines coupled with witty quips written by the two young women. "A lot of our inspiration lies in the absurdity that we all encounter on a daily basis in the wacky world we live in. There is pretty much a constant stream of pop culture fodder waiting for comment," says Wommack. Past designs have included a photo of a prim lady donning a sweater set accompanied by the text, "Where my dogs at?" and a picture of a man strolling peacefully down the beach with the words, "I've got back fat!" plastered alongside him.

Although Wommack and Manack are balancing their business venture with the pressure of double majors, they create new buttons whenever possible. Since they both plan to remain at Hollins to earn master's degrees, they intend to continue the business after graduating in the spring.

- Elizabeth Thalhimer



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